Who Says Elephants Can't Dance?

"Who Says Elephants Can't Dance?" provides a first-hand account of Gerstner’s approach to crisis management, leadership, and corporate culture change. He emphasizes that even large, seemingly immovable organizations can adapt and succeed if guided by decisive leadership and a clear strategy. The phrase has since become symbolic in business literature for demonstrating that even the largest and most entrenched companies can innovate and transform under the right leadership.